July 29, 2023

What’s the Point of Peak Productivity?

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It’s time we take a step back from the relentless pursuit of 'peak productivity'.

I’m tired of the constant push to squeeze every last bit of juice from the metaphorical orange that is life and business.

Sure, we can optimize our to-do lists, workflows, sleep schedules, and even our morning coffee routines to capture some more productive minutes from our days.

But what if, just for a moment, we pause to ask ourselves: Does this shit really matter?

Does ticking off another task on your to-do list actually bring you any joy? Or are we just racing to an imagined finish line that keeps moving further away?

Look, I'm not oblivious to the importance of productivity.

I've seen firsthand how efficiency can drive growth and profit in my own business. But I've also seen the toll it can take when pursued at the expense of everything else.

Yet the prevailing business culture still champions a maximum-output-at-all-costs mindset.

Seems we've forgotten that businesses are, at their core, human.

Businesses are built on relationships, creativity, and a shared sense of purpose — not just bottom lines.

This is where my story begins as a Solopreneur.

I’m a person who chose to step away from the incessant hustle to redefine what success means. To me. For me. My version.

I don't care about maximizing every revenue stream and reaching the elusive 'peak productivity'.

I'm not interested in using people and discarding them when they've outlived their usefulness. Lots of people operate that way, and I avoid those people at all cost.

So what am I interested in?

I’m passionate about having fun and building cool products that excite me (and hopefully other people too).

I’m all about sharing my journey with the ups and downs, the victories and failures.

Isn't that what makes us human? Relatable?

I'm passionate about spending time with the people who matter the most to me — my wife, my family, my friends.

I also believe in helping others reach their potential, and in wrestling with difficult challenges that demand all of my skills and attention. And I'm deeply curious about the world around me. I want to dive into my curiosities without feeling like I'm wasting 'productive' time.

And lastly, I’m committed to making my community a better place. This is what keeps me going. That is what I'm all about.

This isn't a condemnation of productivity. But a call to redefine it.

Can’t we shift our focus from 'doing more' to 'doing what matters'?

Instead of optimizing our lives for productivity, can’t we optimize for joy, fulfillment, and impact?

I believe we can. And that's why I'm a Solopreneur.

Because in the end, it's not about the quantity of what we produce, but the quality of our lives, our relationships, and the difference we make.

That's a vision of productivity I can get behind.

Can you?

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