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Most popular essays
Unreasonable.
Why choices that look wrong build lives that feel right.
Synthetic purpose.
When problem-solvers run out of problems, they manufacture fake ones. I've been doing it every morning at 5:30 a.m. for a year.
Small by design.
A tiny Champagne bar in Healdsburg seats twelve people and there's always a line. They have no plans to expand. On purpose.
Recent essays
The rule that worked too well.New essay
It made every part of my life better, until suddenly it didn't.
Why are you taking this out on me?
The world will keep moving along, in all its lunacy, whether you watch or not.
Ask for what you want.
There's something you want. There's a person who can give it to you.
About Justin
I’m a writer and entrepreneur. After helping build two companies past $1B in valuation, I left my executive role at 38, moved to the Catskills with my wife, and built a $15M one-person business. Today, I write about the work, money, and life choices that let ambitious people live and work on their own terms.
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