The 4P Formula for Better Content (that converts)
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One of my favorite copywriting techniques is an oldie, but goodie.
It’s called the 4P’s, and it stands for:
- Promise
- Picture
- Proof
- Push
Here’s how I used it to create a Twitter thread that led to 600+ newsletter subscribers in just 24 hours.
Make a PROMISE:
I open the Twitter thread by making a bold promise to deliver information that I know my readers will enjoy.
Paint a PICTURE:
Having a 6-figure side hustle for just $19 is a bold promise.
But what can the reader expect to learn? What skills? What are the benefits?
I want to spell those out so the reader can picture themselves reaping the benefits of my promise.
Show Your PROOF:
Once I’ve made a promise and painted a picture, I use the rest of the thread to prove my value.
To show the reader that I know exactly what I’m talking about.
PUSH the Reader to Act:
Having proven my value to the reader, I’m now in a position to push them to act.
So, I do.
I position my newsletter as the logical next step to get more relevant guidance for their business.
And with 600+ new subscribers that day, I’d say it worked.
That’s all for today.
See you next Saturday.
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