January 22, 2022

Remove Complexity From Your MVPs

READ Time -
1 minute

Bold text

Link text

Normal Test

Thank you to our sponsors who keep this newsletter free to the reader:

Sponsor this newsletter

This week's tip: Reduce complexity when shipping an MVP product or service

When you have an idea for a new product or service, the best way to go to market is with an MVP (minimum viable product).

While this is common at most companies, it should be a process that you follow as a solopreneur as well.

Here are the things that matter when launching your MVP:

  • A landing page: A simple place to learn about the product or service and to understand the benefits of buying it.
  • An offer: An offer is a way that prospective customers can actually purchase the product or service. Some common examples are one-time payments, a payment plan, or a subscription.
  • A CTA: Your CTA (or call-to-action) should be a simple button that allows users to submit their payment information.

That's it.

To see an example of how I ship MVPs, let's look at an idea I had called CreatorSites.

With CreatorSites, I wanted to prove or disprove a hypothesis that I had: that people would pay $149 for simple one-page websites.

So I bought a domain name on Google ($12), built a simple landing page on Carrd ($19), and used a Gumroad (2.9%) purchase widget to facilitate transactions.

In one day, using my LinkedIn content playbook, I sold 4 sites for $596, spent just $31, and moved a little closer to proving my assumption true (I shut down this idea for other reasons).

So, skip the expensive logos, brand colors, style guide, and fancy website.

Start by proving that people will actually buy your product or service.

Get shipping. You can always complicate things later.

Whenever you're ready, there are 4 ways I can help you:

1. The Creator MBA:  Join 4,000+ entrepreneurs in my flagship course. The Creator MBA teaches you exactly how to build a lean, focused, and profitable Internet business. Come inside and get 5 years of online business expertise, proven methods, and actionable strategies across 111 in-depth lessons.

2. The LinkedIn Operating System:​  Join 22,500 students and 50 LinkedIn Top Voices inside of The LinkedIn Operating System. This comprehensive course will teach you the system I used to grow from 2K to 550K+ followers, be named a Top Voice and earn $7.5M+ in income.

3. The Content Operating System​:  Join 10,000 students in my multi-step content creation system. Learn to create a high-quality newsletter and 6-12 pieces of high-performance social media content each week.

4. ​Promote yourself to 215,000+ subscribers​ by sponsoring my newsletter.

Subscribe to the Newsletter
Join 215K+ readers of The Saturday Solopreneur for exclusive tips, strategies, and resources to launch, grow, & monetize your one-person internet business.
Share this Article on:
Freedom to

Start here.
I will never spam or sell your info. Ever.