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TSS #069: Upside-Down Homepage: A Game-Changer for Creators

Apr 29, 2023

Read time: 3.5 minutes

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When I visit most creator or Solopreneur websites, here’s what I see: 

It starts with a big picture or message, then talks about the good stuff the business offers, shares what other people think, and finally, asks people to do something (like buy or sign up for your newsletter).

But what if flipping this order could get you more customers?

Today I’ll introduce you to a unique and powerful way to set up your website homepage that can supercharge your online business.

This secret weapon is called the Upside-Down Homepage.

The Upside-Down Homepage is a simple web design technique that prioritizes conversion by placing key content and calls to action at the top of the page. Then, it follows that CTA with other opportunities to convert the user further down the page.

Here's how to make your upside-down homepage, in 5 steps: 

1. Put a clear request (call-to-action) front and center

Put your call-to-action (CTA) at the top, not the bottom.

That way, when someone visits your homepage, they quickly see what you're offering and can immediately decide if they want it.

If you're selling courses or collecting newsletter subscribers, just say so.

And then make sure your CTA and copy are compelling as hell and straight to the point.

2. Show some social proof

Right after your CTA, share some good words from people who've tried your product or service. Feature well-known clients with testimonials if you have them. 

Or use company logos to highlight who you’ve worked with or where you’ve been featured. 

Even if you don’t have famous client testimonials or logos to share, any honest testimonials are helpful.

So don’t be afraid to ask your happy customers to give you a testimonial for your website. Happy customers are almost always open to this.

Social proof builds trust and helps convince others to try whatever you're offering.

When you place social proof near your CTA, you're using the power of persuasion at the exact right time.

3. Next, give something valuable away (for free)

If people pass on your primary CTA, you have another chance to catch them below your social proof, with additional helpful content that showcases your expertise and authority.

This could be free newsletter issues, free guides, your most popular article, a video, or something small like an e-book, a checklist, or a free class. 

4. Now, tell them about you and repeat your offer

As people scroll and potentially skip your CTAs, you’ll have yet another chance to capture them by introducing yourself.

Share who you are and what you're about. Plain and simple. 

Talk about your journey as it relates to your audience. List your skills, background, and why you started your business. This helps people feel connected to you and trust you more.

Then, go for it one more time. Drop your primary CTA as the last chance to get people to act.

This gives you 3 total opportunities to drive action.

  • Your CTA in the hero
  • Your CTA in the valuable free section
  • Your CTA at the very end of the site

5. Keep it clean and focused

An upside-down homepage should be neat (not messy) and easy on the eyes.

Don't confuse your visitors with too much stuff or too many words. Those distractions can drive people away from the action you want them to take. So just stick to the most critical information, and make sure your message is easy to understand.

By using an upside-down homepage, you'll showcase the most important parts first, which helps get more people interested in what you're offering.

Give it a try to see how it can help your online business.

That's it for now.

See you next week.

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