The 4P Formula for Better Content (that converts)
Thank you to our sponsors who keep this newsletter free to the reader:
This week's issue is brought to you by ThreadHooks - a collection of 105 Twitter thread hooks from 30+ of the fastest-growing writers to help you accelerate growth on your account. 50% OFF for Saturday Solopreneur subscribers - get all 105 now.
And by Cara Houser. Cara Houser went from burned out to lit up, and created a guided, curated program called Sabbatical in a Box to help solopreneurs like you reboot, reimagine, and restore yourself by cultivating a sabbatical-style mindset and way of being. Join her to receive your artisan-sourced box of delights (and save $333 with code JW333).
One of my favorite copywriting techniques is an oldie, but goodie.
It’s called the 4P’s, and it stands for:
- Promise
- Picture
- Proof
- Push
Here’s how I used it to create a Twitter thread that led to 600+ newsletter subscribers in just 24 hours.
Make a PROMISE:
I open the Twitter thread by making a bold promise to deliver information that I know my readers will enjoy.
Paint a PICTURE:
Having a 6-figure side hustle for just $19 is a bold promise.
But what can the reader expect to learn? What skills? What are the benefits?
I want to spell those out so the reader can picture themselves reaping the benefits of my promise.
Show Your PROOF:
Once I’ve made a promise and painted a picture, I use the rest of the thread to prove my value.
To show the reader that I know exactly what I’m talking about.
PUSH the Reader to Act:
Having proven my value to the reader, I’m now in a position to push them to act.
So, I do.
I position my newsletter as the logical next step to get more relevant guidance for their business.
And with 600+ new subscribers that day, I’d say it worked.
That’s all for today.
See you next Saturday.
Whenever you're ready, there are 4 ways I can help you:
1. The Creator MBA: Join 4,000+ entrepreneurs in my flagship course. The Creator MBA teaches you exactly how to build a lean, focused, and profitable Internet business. Come inside and get 5 years of online business expertise, proven methods, and actionable strategies across 111 in-depth lessons.
2. The LinkedIn Operating System: Join 22,500 students and 50 LinkedIn Top Voices inside of The LinkedIn Operating System. This comprehensive course will teach you the system I used to grow from 2K to 550K+ followers, be named a Top Voice and earn $7.5M+ in income.
3. The Content Operating System: Join 10,000 students in my multi-step content creation system. Learn to create a high-quality newsletter and 6-12 pieces of high-performance social media content each week.
4. Promote yourself to 215,000+ subscribers by sponsoring my newsletter.