Building a Swipe File: Spend $40.93 to generate $7,500 in sales

Jul 08, 2021

Last Tuesday, I had an interesting idea.

I wanted to see if I could generate sales by pitching a new product I thought of on the spot, that didn't exist.

My goal?

Drive $5,000 in sales without spending more than $50 and 10 minutes of my own time creating the product.

Here's how I did it, and literally, step-by-step, how you can do it too.


Step 1: Find anything on your computer/your social media that already exists and could be valuable.

I was prompted to think about a "swipe file" of my top LinkedIn posts when someone told me they "save" them online and wish there was an easier way to access them.

The Swipe File was born.

My top 50 pieces of content, seen 21M+ times.

My goal was to use The Swipe File as a free add-on to generate additional purchases of my new product, The Operating System.


Step 2: Announce the new product online

I used some old copy from another product launch and updated it to announce The Swipe File on Tuesday, July 20th.


Step 3: Wait to see if people buy

I wanted to see at least $5,000 in sales before I knew the idea was something that resonated online.

It created $7,500 in sales.


Step 4: Find the contents necessary to create the product

I went into Shield App and sorted all of my historical posts by impressions, and then simply exported them to a CSV file.


Step 5: Outsource the creation

I went onto Fiverr and found someone who could pull that data into an eBook and made sure to include video instructions of exactly what I wanted.



Step 6: Review and download

I received the completed work 24 hours later and uploaded it to Gumroad to be distributed to the customers on August 4th.


  1. Find something that already exists on GDrive or social
  2. Promote it
  3. See if it sells
  4. Send the content to someone on Fiverr to put together
  5. Review the work
  6. Distribute to audience

There is SO much value sitting on your GDrive, Notion, or Dropbox.

If you are active on social media, you've likely already created something that people would be happy to purchase.

Get out there and create.



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