TSS #002: Specificity Means More SalesJan 15, 2022
This week's tip: When selling products or services, specificity is your friend.
Online products and services come in all shapes and sizes.
From $50/hour consulting to $2,500 "Masterclass" style digital courses.
I've found that the most successful solopreneurs position their product or service to solve a very specific problem.
A problem you've learned about when talking to your prospects and customers.
Once you understand that problem, I recommend helping them get from point A to point B easily, quickly, and affordably.
Point A→ Point B
But, it must be clear to your prospective customers, exactly what they'll get.
And this can often be captured in the hero image of your product/service website, where you describe the benefits.
Let's take a look at two examples:
Bad example: Learn how to invest in the stock market
Better example: Learn how to make your first stock market investment in less than 3 minutes (with zero fees!)
The better example tells people:
What they'll accomplish: Make their first stock market investment
How long it will take them: Less than 3 minutes
Objection handler: With zero fees!
My favorite example of this comes from Harry Dry's Marketing Examples website where he breaks down JobBoardSheet.
Check it out:
Is your online product or service nebulous, or very specific?
If it's the former, try this formula:
Step 1: Explain the benefit your customers receive
Step 2: Explain exactly how you create that benefit
Step 3: Handle the most common objection in the copy
See you again next week.
Whenever you're ready, there are 3 ways I can help you:
1. Grow & Monetize Your LinkedIn following here. (6,100+ students)
2. Build a better, faster content production system here. (1,800+ students)
3. Promote your brand/business to 40k+ subscribers by sponsoring our newsletter (Booked out 10 weeks)
Join 50k+ subscribers growing their audience and business online.
Every Saturday morning, you'll get 1 actionable tip on audience and revenue growth for your online business.
I will never sell your information, for any reason.