July 26, 2023

How to Stand Out From Your Competitors

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Standing out isn't optional for modern-day business owners. It's survival.

Those who build out a unique, memorable presence are the ones transforming their passion projects into profitable ventures.

For many, though, the notion of rising above the competition is daunting and can seem almost insurmountable.

But you're not one of them.

You're here because you're up for the challenge.

The difficulty? Fierce competition makes it too easy to get lost in the crowd.

I'm here to help you solve that.

By the end of this article, you'll have a clear roadmap of how to differentiate yourself, rise above your competition, and make money doing what you love.

Stand out by being you

Most people see competition and think they need to blend in to succeed. They couldn't be more wrong.

Striving to be like everyone else is the fastest route to mediocrity; the vast majority of entrepreneurs, solopreneurs, and creators miss this.

Digital platforms are saturated with sameness — countless voices echoing the same ideas, the same strategies, and the same so-called "secrets" to success.

This kind of conformity isn't the roadmap to success. It's the recipe for invisibility.

Want to stand out?

Don't be a copy. Be an original.

Forge your own narrative. Share your unique insights, your personal experiences, and your non-obvious perspective.

Build a movement.

That's how you win this game.

8 ways to stand out from your competitors

  1. Help your audience solve their problems
  2. Identify and use your unique selling point (USP)
  3. Build a memorable personal brand
  4. Provide unparalleled customer service
  5. Showcase your customer reviews and testimonials
  6. Focus on building a tight-knit community
  7. Find a way to be different
  8. Be discoverable online

1. Help your audience solve their problems

Let's begin with the heart of your business — your target audience.

They're not here for you; they're here for what you can do for them. If you're broadcasting noise without adding value, you're not helping anyone…especially not your own business.

Your goal should be to turn every piece of content, product, and service into a problem-solving tool. When your audience knows that engaging with your brand means finding solutions, they'll stick around and become loyal advocates.

So how can you do this? It's simple:

  1. Listen
  2. Understand
  3. Solve

Listen to what your audience is struggling with. Understand their pain points and how they affect them. Then, offer your unique solutions.

For example, I built an audience of over 750K+ followers across multiple social media platforms.

But I didn't do that by simply reposting motivational quotes or talking into the void about my day-to-day. I did it by focusing on my audience's main pain points.

I realized my followers were struggling to gain traction on LinkedIn. They weren't seeing results from their content creation efforts.

So I created a course on how to grow and monetize LinkedIn, The Operating System. I created another streamlining content creation, The Content Operating System. Each course was designed to solve a specific problem.

15K+ students have enrolled and generated 6.7B+ impressions with The Operating System alone. With a $150 investment and 2 hours of their time, they gained new insights for overcoming challenges that had been holding them back.

TLDR; Provide high-quality, tangible, actionable solutions that make a difference. That's how you stand out.

2. Identify and use your unique selling point (USP)

Every remarkable brand and successful entrepreneur has something that sets them apart from the crowd. This is their unique selling point, or unique selling proposition (USP) — that special something that differentiates them from their competitors.

Your USP isn't about what you do; it's about how you do it differently, better, or more uniquely.

So, how do you identify your USP? It starts with self-awareness.

Ask yourself:

  • What are you exceptionally good at?
  • What's something you can offer that no one else can?
  • What's your brand story, and how does it translate into the value you bring to your audience?

You're well on your way to discovering your USP with clear answers to these questions.

But identifying your USP is only one part of the equation.

The real magic happens when you use it effectively.

Your USP shouldn't just be a part of your brand; it should define it. Let your USP guide your content strategy, product development, and marketing messages. It should become your signature, your identity, and your competitive edge.

When I started my journey in the digital space, I had a clear USP — leveraging my years of experience in high-growth tech startups to help other professionals in the space find clarity.

I wasn't just some social media "guru". I was the guy who had walked the path, felt the heat, and found success. That experience was my competitive advantage, and I used it to carve out my niche in the market.

3. Build a memorable personal brand

Your personal brand goes beyond a logo or a slogan.

It's the perception people have of you. It's what comes to mind when your name is mentioned.

Crafting a memorable personal brand starts with being real. People can spot a facade from a mile away, so embrace who you are with all your quirks, strengths, and weaknesses.

Authenticity breeds connection, and connections foster loyalty.

Your personal brand should be evident across all your platforms and touchpoints. From your social media profiles to your email communications, from your website to your products. Consistency reinforces recognition.

As you build your personal brand, make sure it reflects your values:

What do you stand for? What are you passionate about? What's your mission?

Weave these elements into your narrative.

Finally, your personal brand needs to match the unique value you offer.

Remember that personal branding isn't an overnight process. It takes time, effort, and a lot of self-reflection.

But it's worth it.

Because when you have a strong personal brand, you're no longer just another face in the crowd.

4. Provide unparalleled customer service

In the race to stand out, countless businesses overlook a simple yet powerful differentiator:

Customer service.

I can't stress this enough — how you treat your customers can catapult your brand to success or drag it down to oblivion.

Now, when I say customer service, I'm not just talking about answering questions or solving problems. That's a given. I'm talking about providing a world-class experience that makes your customers feel valued, heard, and appreciated.

Start by personalizing your interactions. Rather than seeing your customers as revenue sources, see them as humans. A personalized email, a handwritten thank you note, or a shoutout on social media can make a huge difference.

Next, exceed expectations. Besides delivering what you promise…

Throw in a surprise bonus. Deliver a day earlier. Delight your customers in ways they didn't expect.

In an age where products and services can be easily replicated, a lasting impression goes a long way toward attracting repeat buyers (and keeping them away from your competition).

5. Showcase your customer reviews and testimonials

Over the years, I've learned this:

Your happy customers are your brand ambassadors. Their words carry more weight than any well-crafted marketing message.

So don't just collect those testimonials. Showcase them. Put them front and center, and let them do the talking for you.

Weave them into your content

Instead of relegating social proof to a separate page on your website, include it in your:

  • Social posts
  • Blog content
  • Email newsletters
  • Product descriptions

In other words, don't count on people to visit a page dedicated to online reviews on your website. They should be able to see them effortlessly sprinkled throughout your content.

Leverage video testimonials

Humans connect with humans.

So, it's no surprise we find video testimonials more engaging, authentic, and persuasive than written ones.

Encourage your customers to record a short video talking about their experiences with your brand. Then, showcase the videos on your social media, newsletter, website, etc.

Create case studies of your successful customers

Turn A+ client experiences into powerful stories.

What were they struggling with?

How did your product or service help?

What did they achieve?

Be as detailed as possible.

These real-life narratives show your value in action. It's not just talk, it's proof.

And when folks see you've helped someone just like them, they'll feel more comfortable jumping in to work with you.

6. Focus on building a tight-knit community

Community is more than just people following your brand.

It's relationships, connections, and, most importantly, a sense of belonging. The idea behind building a community is giving your audience a place to connect — not just with you, but with each other.

A solid community fuels loyalty. People will rally behind your cause, champion your brand, and become ambassadors without you even asking. They spread your message, bringing you organic growth and reach.

That's priceless.

But how, exactly, do you build a tight-knit community for your brand?

First, set the stage. Define your values, communicate them, and build your tribe around them. Your values are the glue that holds your community together. It's why people will want to stick around.

Next, engage. Start discussions, ask questions, provide value, and celebrate wins. Don't be afraid to stir up some debate, even. Make your community a space that's alive, interactive, and vibrant.

If you're new to the game, find and connect with your community on social media first. Once you've established a solid following, you can "de-platform" your followers and continue nurturing them in other ways:

  • Loyalty programs
  • Exclusive Discord channel
  • Email marketing (newsletter)
  • Members-only Facebook group
  • Invite-only events (in-person or virtual)

Besides engaging, make sure to empower your community members. Shine a light on their achievements, share their content, and encourage peer-to-peer interactions. Your role here is as much about facilitation as it is about leadership.

Similar to personal branding, building a tight-knit community is an ongoing process that requires hard work, consistency, and genuine care. But when done right, it gives your brand an unbeatable edge.

7. Find a way to be different

Being different means you need to think differently:

Question, innovate, and disrupt.

Challenge the status quo.

Don't do things simply because that's how they've always been done.

Dive deep into your niche

The narrower your focus, the greater your opportunity to stand out.

Become an expert in a very specific area where your insights and expertise shine like no other.

Instead of being a jack-of-all-trades, master one thing and do it exceptionally well. This concentrated expertise allows you to offer immense value and positions you as the go-to authority in that area.

By cultivating depth in your niche, you dominate a corner that is truly your own.

Audit your visual brand identity

Color schemes, typography, logo, website design.

These all contribute to your distinct visual presence.

Make sure they're consistent, accessible, and representative of your brand's personality.

Let's say your website incorporates specific shades of green. Tie everything together by incorporating the same shades of green all over your content and branding materials:

  • Email signature
  • LinkedIn banner
  • LinkedIn featured section
  • Social media profile picture background
  • Design elements present in your newsletter

After seeing it enough, your followers will associate those shades of green with you and your business.

Consider your tone of voice

Your voice needs to reflect your personality.

Besides being professional and friendly, are you:

  • Witty?
  • Authoritative?
  • Inspiring?

Make sure your tone is clearly "you" and obvious in all forms of content:

  • Blog posts
  • Interviews
  • Social posts
  • Podcast features
  • Newsletter emails

Stay ahead of the curve

Make innovation your constant companion.

Always be on the lookout for new ideas, tools, techniques, or strategies others in your space aren't yet leveraging.

When you see an unexplored opportunity, be the first to dive in and take advantage. By pioneering new approaches, you're standing out and setting the standard.

8. Be discoverable online

To win customers, you need to cut through the noise and ensure they can easily find you.

Search engine optimization (SEO) is your best friend here.

Keywords aren't just words, they're hooks that reel in your audience. So, spend time researching the right ones and weaving them into your content.

This will help you climb the search engine ranks and boost your online visibility.

Don't stop at SEO, though.

Your presence should extend across various platforms.

Engage on social media by replying thoughtfully to comments and DMs and participating in relevant discussions. The more active and engaging you are, the more you'll stay top of mind.

After you've established a strong foothold on social media, expand your footprint.


  • Getting featured in interviews
  • Guest blogging
  • Podcasting

The more places you show up, the more people you reach, and the more your authority snowballs.

Tools like Google My Business, local SEO, and online advertising can elevate your visibility tenfold.

Use them.

Make your business stand out from the crowd

Cutting through the noise in a competitive market isn't easy. It requires focus, strategy, and an unwavering commitment to being unique.

In summary, standing out revolves around:

  • Delivering value by solving problems
  • Capitalizing on what makes you unique
  • Crafting a personal brand that sticks
  • Providing world-class customer service
  • Showcasing social proof
  • Building a tight-knit community
  • Being fearlessly different
  • Being visible and discoverable online

I urge you to do more than just read this playbook. Embed these principles into your business DNA.

Standing out isn't a theory to be studied — it's a series of actions to be taken.

So start today. Make your mark and be unforgettable.

Whenever you're ready, there are 3 ways I can help you:

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2. ​The Content Operating System​: A multi-step system for creating a high-quality newsletter and 6-12 pieces of high-performance social media content each week. Join 7,000 students here.

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