August 16, 2023

High-Ticket is (Mostly) a Sham

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I've never understood high-ticket products for people just getting into the solopreneur game.

But, everyone seems to be jumping on this bandwagon.

I guess the thought process is that if they just price something over $1,000, they'll strike it rich with a few hundred customers. It's the latest trend in the online world, propagated by internet bros and "Money Twitter", most of who lack a fundamental understanding of how to build a real, authentic business.

Don't get me wrong, I understand the math behind the approach, but I can't help but see it as a deception.

Trust-building is paramount in business, and the high-ticket method glosses over that fact.

It assumes that people will just shell out large sums of money without any relationship or confidence in the product or service. It's a short-sighted strategy that can't actually sustain a real business in the long run.

The Importance of Lower-Ticket Products

Lower-ticket, more accessible products are where I see the real opportunity for most solopreneurs. It's not about trying to make a quick buck but about building something valuable and trustworthy.

Lower-ticket items allow you to reach a much broader audience and give more people the opportunity to benefit from what you have to offer.

This aligns perfectly with my business philosophy: Create real value for real people.

It's not about the quick win; it's about nurturing relationships and growing together with your customers.

Honestly, I see the chase for high-ticket sales as a mirage in a desert of false promises. It's a path that leads many to a dead-end, where their dreams shrivel and wither because they are trying to sprint a marathon.

People invest their time, money, and energy into something that appears so promising, only to find out it's a facade.

Most will fail following this approach, and I can't say I'm surprised.

Why I Like Lower-Ticket

What truly excites me about focusing on lower-ticket, more accessible businesses is the entire process of exploration, creativity, and connection.

It's not about the superficial thrill of a high-dollar sale; it's about the joy of creating something that resonates with thousands (or millions) of people, solves their real problems, and builds lasting relationships.

It's the thrill of working with people, understanding their needs, and crafting solutions that make a genuine impact. What's better than getting that solution to millions of people at an affordable price point?

Impact compounded.

It's about the long game, the slow and steady building of a business that stands the test of time.

That's where the true satisfaction lies for me, and that's why I continue to walk this path, no matter what the mainstream might say.

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