June 7, 2023

My Content Matrix (and How to Get My Template)

READ Time -

The fastest way to come up with content ideas is by using systems.

I created my content matrix in Notion.

Now all I need to do is:

  • Choose a topic
  • Match it to a style
  • Write a quick headline
  • Repeat until you have 10 ideas

Note: The template is available in The Content Operating System.

How I created my content matrix

The 2 main elements of my content matrix are:

  1. The Themes
  2. The Styles

The Themes

These are the topics that are related to your niche.

For example, potential themes for email marketers include:

  • Email marketing tools
  • Customer drips
  • Email strategy
  • Subject lines
  • Automations
  • Sales emails

What are the things that are related to your particular niche?

List them.

The Styles

These are the styles and structures of content that you can use.

For example, here are 8 common styles that I use:

  • X vs Y: Comparing two things
  • Listicle: Listed points, i.e. ‘5 best ways…’
  • Observation: Simply making an observation
  • Motivational: Motivation related to your niche
  • Actionable: Teach people how to do something
  • Analytical: Break something down into the data
  • Contrarian: Say something that is against the grain
  • Present vs Future: Way we do something today vs future

Now I have my themes and styles, I can rapidly create content using my templates.

I discuss my content matrix in detail (and much more) in The Content Operating System.

A multi-step system for creating a high-quality newsletter and 6-12 pieces of high-performance social media content each week. Get all my systems, templates, and more. > Join 7,000+ students today

Whenever you're ready, there are 3 ways I can help you:

1. ​The LinkedIn Operating System:​ Join 16,000 students and 30 LinkedIn Top Voices inside of The LinkedIn Operating System. This comprehensive course will teach you the system I used to grow from 0 to 470,000+ followers and $4.8M in income.

2. ​The Content Operating System​: A multi-step system for creating a high-quality newsletter and 6-12 pieces of high-performance social media content each week. Join 7,000 students here.

3. ​Promote yourself to 175,000+ subscribers​ by sponsoring this newsletter.

Subscribe to the Newsletter
Join 175k+ subscribers get one tip to launch, grow, and monetize their internet business every Saturday morning.
Share this Article on:
Freedom to

Start here.
I will never spam or sell your info. Ever.