Establish, grow & monetize your personal brand on LinkedIn.

Join 40+ LinkedIn Top Voices and 20,000+ other students to accelerate the growth of your personal brand on LinkedIn. This is the system I used to go from 2k to 500k+ followers and $5.2M+ in income without paid ads.
Get Instant Access for $150
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4.98/5 From 20,000+ students

Here’s what LinkedIn professionals love about the course:

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Dave Sharp
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Brilliant. This course absolutely delivers, hands down. Justin makes it clear and simple how to get the most out of LinkedIn by providing solid value to your audience. Easy to follow and no BS.

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Sara Fung
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I sat on the fence for a good 9 months about whether I should purchase this course. It was everything I expected and more! Why didn't I do this sooner? If you're reading this, you already know want to invest in yourself. It will be worth it!

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Zdenko Zvada
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If you want to get serious about your LinkedIn game, Justin's Operating System course is a must. I never thought of using LinkedIn in the ways Justin suggested - opened up new doors for me professionally. Thanks, Justin, for putting together such a valuable resource!

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Jean Kang
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Best $150 I've ever spent on a course! No BS. Just really good content. I've learned so much about branding, leveraging LinkedIn as an inbound and outbound strategy, and how to sell the right way!

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Rob Davidson
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The most helpful course I've ever taken. Clears out the noise. Focuses you in on absolute essentials. Priceless.

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Armando Sallavanti
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This course has generated more business/new clients for me in 2 weeks than I had previously generated in 2 years of using LinkedIn. Don't think, just buy it and apply it!

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Brendan Frazier
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This is hands-down the highest ROI investment I've made for my business all year. It has everything I needed to get to the next level. Things I didn't even know were possible. Easily one of the best courses I've ever gone through!

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Gavin Ingham
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The. Best. LinkedIn. Training. Ever. Justin is the real deal. Hetalks through exactly how he approaches LinkedIn, how he built his audience and how he monetizes in the most effective way. Buy it before he decides to sell it for what it is worth!

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Michael Piperno
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Best online course I've ever taken. Worth waaaay more than the price of admission. I'm already growing like wildfire!

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Sara Anderson
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This is one of the best courses I have ever purchased. Clear, concise info. So many people are reaching out to work with me. Thank you!

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Dave Sharp
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Brilliant. This course absolutely delivers, hands down. Justin makes it clear and simple how to get the most out of LinkedIn by providing solid value to your audience. Easy to follow and no BS.

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Sara Fung
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I sat on the fence for a good 9 months about whether I should purchase this course. It was everything I expected and more! Why didn't I do this sooner? If you're reading this, you already know want to invest in yourself. It will be worth it!

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Zdenko Zvada
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If you want to get serious about your LinkedIn game, Justin's Operating System course is a must. I never thought of using LinkedIn in the ways Justin suggested - opened up new doors for me professionally. Thanks, Justin, for putting together such a valuable resource!

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Jean Kang
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Best $150 I've ever spent on a course! No BS. Just really good content. I've learned so much about branding, leveraging LinkedIn as an inbound and outbound strategy, and how to sell the right way!

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Rob Davidson
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The most helpful course I've ever taken. Clears out the noise. Focuses you in on absolute essentials. Priceless.

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Armando Sallavanti
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This course has generated more business/new clients for me in 2 weeks than I had previously generated in 2 years of using LinkedIn. Don't think, just buy it and apply it!

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Brendan Frazier
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This is hands-down the highest ROI investment I've made for my business all year. It has everything I needed to get to the next level. Things I didn't even know were possible. Easily one of the best courses I've ever gone through!

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Gavin Ingham
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The. Best. LinkedIn. Training. Ever. Justin is the real deal. Hetalks through exactly how he approaches LinkedIn, how he built his audience and how he monetizes in the most effective way. Buy it before he decides to sell it for what it is worth!

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Michael Piperno
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Best online course I've ever taken. Worth waaaay more than the price of admission. I'm already growing like wildfire!

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Sara Anderson
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This is one of the best courses I have ever purchased. Clear, concise info. So many people are reaching out to work with me. Thank you!

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Nelson Fernandez
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Justin has created, arguably, the greatest single product out there for unlocking the potential of LinkedIn. Do yourself a favor, and pick up this course. It's the most significant ROI you'll see.

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Anouk Uragoda
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This man is remarkable, and his course is well worth the money. After every video, I'd pause and say "Damn, that was mind blowing". If you're serious about growing on LinkedIn, this course is a one-stop shop.

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Don Madden
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Justin Welsh's LinkedIn course may be the finest online course available on any subject. The course is understandable and actionable. Well worth the price AND the time.

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Chris Stanley
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Best course for social media I've ever taken. (and I've taken a lot). I wish I had found Justin or something like this 6 years ago.

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Blake Hatton
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To say this course is amazing is an understatement! Jam-packed with information. I will be coming back again and again to get all of the nuggets that are in here. Genuinely extraordinary.

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Ross Stevenson
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This course is worth 100x more than the price I paid! This is easily in the top 5 best learning experiences I've ever paid for. Justin's knowledge of LinkedIn is deep and I had instant results with what he taught.

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Avivit Fisher
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This is the most straight to the point, practical and applicable course I've taken on the use of any social media platform. I recommend this course to anyone who wants to get the most out of LinkedIn marketing!

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Colin Murray
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Justin's course is truly outstanding! I took more away from this two hour course than I took away from any marketing course or even my MBA.

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Sam Stewart
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All killer, no filler. Practical steps that anyone can take right away. Value far outweighs the price - just buy it.

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Shauna Moran
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One of the best courses I've taken as an entrepreneur! Justin takes something so complex and makes it so easy to understand. As a busy entrepreneur, that is so impactful and helpful!

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Nelson Fernandez
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Justin has created, arguably, the greatest single product out there for unlocking the potential of LinkedIn. Do yourself a favor, and pick up this course. It's the most significant ROI you'll see.

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Anouk Uragoda
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This man is remarkable, and his course is well worth the money. After every video, I'd pause and say "Damn, that was mind blowing". If you're serious about growing on LinkedIn, this course is a one-stop shop.

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Don Madden
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Justin Welsh's LinkedIn course may be the finest online course available on any subject. The course is understandable and actionable. Well worth the price AND the time.

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Chris Stanley
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Best course for social media I've ever taken. (and I've taken a lot). I wish I had found Justin or something like this 6 years ago.

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Blake Hatton
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To say this course is amazing is an understatement! Jam-packed with information. I will be coming back again and again to get all of the nuggets that are in here. Genuinely extraordinary.

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Ross Stevenson
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This course is worth 100x more than the price I paid! This is easily in the top 5 best learning experiences I've ever paid for. Justin's knowledge of LinkedIn is deep and I had instant results with what he taught.

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Avivit Fisher
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This is the most straight to the point, practical and applicable course I've taken on the use of any social media platform. I recommend this course to anyone who wants to get the most out of LinkedIn marketing!

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Colin Murray
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Justin's course is truly outstanding! I took more away from this two hour course than I took away from any marketing course or even my MBA.

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Sam Stewart
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All killer, no filler. Practical steps that anyone can take right away. Value far outweighs the price - just buy it.

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Shauna Moran
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One of the best courses I've taken as an entrepreneur! Justin takes something so complex and makes it so easy to understand. As a busy entrepreneur, that is so impactful and helpful!

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40 LinkedIn Top Voices and 20,000+ students have generated over 11.3 Billion impressions with The LinkedIn OS.

Get Instant Access for $150
What’s in the course

Go From Undiscovered to Growing and Monetizing Your Linkedin Account.

Get Instant Access for $150
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4.98/5 From 20,000+ students
Laying the Foundation
  • Learn how to develop a profitable sub-niche so you can stand out on LinkedIn.
  • Understand the 3 traits every solopreneur needs to grow an audience of raving fans.
Get Instant Access for $150
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Content Creation
  • Re-program your brain to crush "writer's block" forever and become a content machine.
  • Learn to separate your content into 2 critical parts to iterate and produce rapidly.
  • Focus on creating great content that you can reuse instead of a high volume of subpar posts.
Get Instant Access for $150
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Lead Capture
  • Learn the number one problem with all LinkedIn profiles and how to get past it.
  • Make it easy for your audience to find you and get more leads in your inbox.
  • Learn the only type of CTA to use to increase your volume of prospect conversations.
Get Instant Access for $150
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Business Design
  • Learn how to use 2 incredible prospecting techniques to earn income through LinkedIn.
  • Use this method to create weekly income without turning off your audience.
  • Learn about the 80/20 rule and how to apply it to make sales on LinkedIn.
Get Instant Access for $150
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Dominika Vasova
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The best investment I have made in the last year. Justin goes straight to the point, the course is packed with actionable advice that you can start implementing immediately. No vague strategies, just a clear step-by-step roadmap to succeeding on LinkedIn.

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Diliana Popova
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Buy this course. I have taken quite a few digital courses and none of them focus on sales in such an effective way. Everything is laid out in a super-easy-to-follow way. Thanks, Justin for actually making something of value :)

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Liz Sewell
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Thanks Justin, this course is ace! Excellent would be an understatement. I've bought other courses that are much more expensive, yet pale in comparison to yours. Highly recommend to anyone looking to build a brand on LinkedIn.

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Caitlin Logue
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Justin's course is FIRE! I can't believe it took me this long to finally take this course but there is so much value in it. Dives deep into business workflows, sales, sales strategy and psychology, and how to generate revenue. Shouting from the rooftops to take his course!

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Jubal Horton
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I spent $2,000 on a Copywriting Coach in January... Learned more in this course than I did working with them. The course is 🔥

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Steven Biersteker
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This course is worth way more than I paid! In 6 months I've been able to get over 1M views with under 4k followers! And that is just the beginning. Highly recommend for anyone who wants to take their LinkedIn game to the next level.

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Barbara Fleury
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This is crazy! I honestly can't believe how much I've learned from Justin in the LinkedIn Operating System in such a short period of time. I'm SO impressed with my progress! He breaks the steps down in a way that makes it super simple to implement.

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Dominik Metličić
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I've invested in dozens of courses in the past 3 years. This is absolutely the best one out there. It's short, no-fluff and it covers everything you'll ever need for LinkedIn growth & monetization.

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Steve P Brady
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This is by far the best money I have spent on any type of course. Heck, Justin's swipe file alone was worth the price of admission. If creating an audience on LinkedIn is vital for your business, you owe it to yourself to give this course a try.

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Dani Kimble
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So. much. value. in this course! If you're looking to grow your personal brand and enhance your content writing skills - this is for YOU!

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Dominika Vasova
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The best investment I have made in the last year. Justin goes straight to the point, the course is packed with actionable advice that you can start implementing immediately. No vague strategies, just a clear step-by-step roadmap to succeeding on LinkedIn.

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Diliana Popova
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Buy this course. I have taken quite a few digital courses and none of them focus on sales in such an effective way. Everything is laid out in a super-easy-to-follow way. Thanks, Justin for actually making something of value :)

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Liz Sewell
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Thanks Justin, this course is ace! Excellent would be an understatement. I've bought other courses that are much more expensive, yet pale in comparison to yours. Highly recommend to anyone looking to build a brand on LinkedIn.

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Caitlin Logue
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Justin's course is FIRE! I can't believe it took me this long to finally take this course but there is so much value in it. Dives deep into business workflows, sales, sales strategy and psychology, and how to generate revenue. Shouting from the rooftops to take his course!

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Jubal Horton
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I spent $2,000 on a Copywriting Coach in January... Learned more in this course than I did working with them. The course is 🔥

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Steven Biersteker
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This course is worth way more than I paid! In 6 months I've been able to get over 1M views with under 4k followers! And that is just the beginning. Highly recommend for anyone who wants to take their LinkedIn game to the next level.

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Barbara Fleury
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This is crazy! I honestly can't believe how much I've learned from Justin in the LinkedIn Operating System in such a short period of time. I'm SO impressed with my progress! He breaks the steps down in a way that makes it super simple to implement.

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Dominik Metličić
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I've invested in dozens of courses in the past 3 years. This is absolutely the best one out there. It's short, no-fluff and it covers everything you'll ever need for LinkedIn growth & monetization.

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Steve P Brady
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This is by far the best money I have spent on any type of course. Heck, Justin's swipe file alone was worth the price of admission. If creating an audience on LinkedIn is vital for your business, you owe it to yourself to give this course a try.

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Dani Kimble
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So. much. value. in this course! If you're looking to grow your personal brand and enhance your content writing skills - this is for YOU!

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Vaughan Broderick
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This course is GOLD!! Justin delivers knowledge and frameworks that have totally changed the way I write on LinkedIn. Just do it!

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Robert Grootjen
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On my first day watching this course, I made some content on LinkedIn, and it got 53k views, 460 reactions! On average I get like 40-60 reactions. Insane.

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Steph Furderer
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Upgrade your personal branding on LinkedIn in 2 hours. Just. Freaking. Brilliant.

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Robert Kezovski
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If this course was $1500, it would still be underpriced!

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Brianne Ramsay
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This course has been life changing for my business. I've seen a 100% increase in website visits and this course only took an afternoon to complete. I love how direct and to the point this online training is.

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Douglas Glenn Clark
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Exceptional. No fluff. Insights are followed by actionable steps. Well worth the price of admission.

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Stuart Heimdal
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This course instantly changed my social footprint. So much valuable information coming from Justin. He gives practical, relevant advice - and easy to accomplish tasks. Cannot recommend enough. AWESOME!

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Mari Cairns
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Totally worth it!" would be an understatement. You want to grow your business? You want straight-out-of-the-box strategies for engagement? Get the course and press play. You won't regret it!

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Andrew Timberlake
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What a great course! Jam packed with solid actionable information. I was hesitant to spend money on “another course” but I'm SO glad I did. Amazing product.

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Gwenhwyfar Dunne-Henry
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As a business psychologist, and psychotherapist, I am utterly astounded by the in-depth and impactful touch points on human behaviour and psychology in this course. Please don't wait to take this course- you'll be kicking yourself if you do! I know I am :)

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Vaughan Broderick
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This course is GOLD!! Justin delivers knowledge and frameworks that have totally changed the way I write on LinkedIn. Just do it!

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Robert Grootjen
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On my first day watching this course, I made some content on LinkedIn, and it got 53k views, 460 reactions! On average I get like 40-60 reactions. Insane.

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Steph Furderer
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Upgrade your personal branding on LinkedIn in 2 hours. Just. Freaking. Brilliant.

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Robert Kezovski
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If this course was $1500, it would still be underpriced!

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Brianne Ramsay
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This course has been life changing for my business. I've seen a 100% increase in website visits and this course only took an afternoon to complete. I love how direct and to the point this online training is.

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Douglas Glenn Clark
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Exceptional. No fluff. Insights are followed by actionable steps. Well worth the price of admission.

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Stuart Heimdal
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This course instantly changed my social footprint. So much valuable information coming from Justin. He gives practical, relevant advice - and easy to accomplish tasks. Cannot recommend enough. AWESOME!

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Mari Cairns
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Totally worth it!" would be an understatement. You want to grow your business? You want straight-out-of-the-box strategies for engagement? Get the course and press play. You won't regret it!

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Andrew Timberlake
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What a great course! Jam packed with solid actionable information. I was hesitant to spend money on “another course” but I'm SO glad I did. Amazing product.

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Gwenhwyfar Dunne-Henry
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As a business psychologist, and psychotherapist, I am utterly astounded by the in-depth and impactful touch points on human behaviour and psychology in this course. Please don't wait to take this course- you'll be kicking yourself if you do! I know I am :)

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What’s in the course?

01
Introduction
  • Welcome
  • My Journey
02
The Foundation
  • Defining your Sub-Niche
  • Your Persona Build
  • Trait #1: Backstory
  • Trait #2: Polarization
  • Trait #3: Short Stories
03
Content Creation
  • Path #1: Leading Your Audience
  • Path #2: Discovering For Your Audience
  • Path #3: Reporting To Your Audience
  • The New & Improved Content Matrix
  • Rapid Content Iteration
  • Daily Content Workflow
  • Copywriting 101
  • Using Analytics to Repurpose
04
Building Your Audience
  • Audience Interaction
  • Finding Relevant People
  • Interacting with Top Performers
05
LinkedIn Lead Capture
  • The Profile Funnel
  • The "Hero" Section Of Your Profile
  • Telling Prospects What You Do
  • Closing With Social Proof & CTA
06
Business Workflow
  • Inbound Prospecting Strategy
  • Outbound Prospecting Strategy
  • Selling On LinkedIn

More Positive Reviews for The LinkedIn OS

Alex Horsman
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I cannot express enough the immense value I've gained from Justin Welsh's LinkedIn OS course. For anyone seeking to boost their professional presence on LinkedIn, whether you are a seasoned professional or just starting your journey, this course is a must-have resource. Thank you, Justin, for sharing your wisdom and strategies.

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Marcel Serrano
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There is an ancient saying that states: "When the disciple is ready, the master appears." It is clear to me that this course has the potential to elevate my professional life to new heights. I am grateful to Justin for providing this valuable content, and I highly recommend this course to anyone who is committed to their own personal evolution.

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Jeff Fajans
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AMAZING value. I wish I went through this course sooner. I have new frameworks, strategies, and next action lists that I have already begun implementing and seeing good results from. I'm excited to see where this takes my coaching business next.

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Jessica McTaggart
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Hi Justin, this course phenomenal. I am a Social Media Manager and not only have you completely blown my mind on how to maximize our use on LinkedIn, but also in our general marketing, email campaigns for our selves and clients. My mind is racing with ideas. Looking forward to more!

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Suz Chadwick
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Without a doubt one of the best courses I've taken. I would highly recommend this course for anyone who wants to use LinkedIn to grow their business and/or brand. It's such a bargin and honestly, it would be cheap at twice (or really 5 times) the price!

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Zach Heern
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You can either attempt to reinvent the wheel and try to figure out how to maximize your personal brand on LinkedIn yourself with little to no results, or just bite the bullet, invest $150, and let Justin show you the path to LinkedIn success.

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Andrew Horsfield
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A brilliant investment. It's easy to get suckered with quick fixes, five step processes, and (false) promises to fast track success. Avoid all that by doing this course. Justin delivers what he promises and provides an awesome toolkit to apply what you are learning. Clear and compelling, if you want to grow your authority and audience, this is one of the best investments you will make.

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Victoria Silber
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I recently completed the course and I can honestly say it was an awesome experience! The Operating System is one of those rare gems. I highly recommend it to anyone looking to level up their LinkedIn game.

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Filipp Almakov
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This is the most practical and actionable advice on growing your following on LI you will ever get...and when it comes from someone like Justin, you'd better take it. Cheers Justin!

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Robert Kezovski
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If this course was $1,500, it would still be underpriced!

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Drew Williams
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Halfway through the course I tested Justin’s theories and execution plan for LinkedIn, and they worked like a charm. I can confidently say that every dime I spent on this course was well spent.

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Elenny Frometa
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I’ve always known that my ideal clients were on LinkedIn but didn’t know how to approach the platform. Thanks to Justin's course, I optimized my LinkedIn the right way. Thank you, Justin, for making this program incredibly easy to follow and accessible.

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Alan Mourgues
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If you're struggling with social media and figuring out your content strategy, this is the place to go! The course is incredibly well put together, mixing fundamental principles and actionable advice across a range of relevant topics. This is a no-brainer investment in yourself. Amazing value. I only wish I had done it sooner! Thank you Justin!

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Joe Webber
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I’m blown away by the amount of valuable and actionable insights. If you're starting out or even halfway through your LinkedIn journey, buy this course. Thanks Justin.

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Ernie Svenson
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Justin's course is no-fluff, results-getting gold. His approach is astonishingly actionable (and enjoyable).

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Shannon Bowman
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Looking to improve your LinkedIn skills? Look no further than the OS LinkedIn course. Justin is a LinkedIn expert and will guide you through everything you need to know to make the most of your LinkedIn profile. The course is clear, concise, relevant and engaging – the best I’ve done in a long time. Thanks, Justin!

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Andrew Garcia
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Justin's course is the best I've seen in taking a fairly complicated topic and breaking it down in easy-to-digest bites. Also, the tools he gives you is incredibly helpful to actually start taking action. Highly recommend this course!

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Golddy Kaur
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Hi Justin, I took this course as a curiosity and realized that I underestimated the potential of revenue this platform offers. You have great teaching skills. The course is well designed and thought provoking. It paves a path for structured thinking. I am glad that I attended your course. It has enabled me to rethink my presence on LinkedIn. Gratitude for the work you are doing.

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Mary Beth Lutz
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Justin’s course was hugely beneficial. Now I generate content ideas effortlessly, and have a great framework and system for how to copyright and connect with my audience. Building a personal brand has never been easier, thanks Justin!

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Nathan Morieson
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Taking Justin Welsh's LinkedIn course was like finding a secret treasure map - only this map doesn't lead to a chest of gold, but to a LinkedIn profile that's an absolute magnet for engagement. This absolutely will take your LinkedIn game to the next level.

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Neil Rasmussen
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This course on LinkedIn is totally amazing and I'll be recommending it to everyone I know! Delivers everything it promised and more! I now have all I need to upgrade my profile on LinkedIn and, thanks to Justin, I have a better idea of how to go about my content creation and how to develop an inbound and outbound strategy. Quality course thanks!

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Ted Olson
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This course catapulted my LinkedIn status. My connections keep growing and growing. I'm also writing more than ever thanks to Justin's matrix. The process is simple. Highly recommend to anyone who wants to use LI like a pro.

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Ryan Johnson
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Justin's LinkedIn Operating System is easy to follow and gets BIG results! I have only been using it for a few days and I'm already getting new followers, engagements and connections. Great buy!

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Chema Molina
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This course is LEGENDARY! I'm already using what I have learnt, with a lot of success.

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Robert Katai
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This is the kind of course that made me understand what's really behind the secret of being an authority in your industry on a platform such as Linkedin.

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Denise Pyles
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Justin's LinkedIn OS course is one of the best courses I have taken - clear and concise lessons that are easy to follow and implement right away. I highly recommend this course!

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Ali Ucar
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Excellent video, packed with valuable information, well worth the investment in this course. I have been on LinkedIn for 18 months and knew little about what Justin shared.

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George Karaan
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I'm new to posting on LinkedIn and this course has helped me tremendously! If you're looking to start your LI journey, I highly recommend starting here.

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Elizabeth Larrick
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Fantastic course! I've been looking for a system to help me write solid content consistently and Justin nailed it!

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Oleksandra Poliakova
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This course is golden. I was planning on joining a 3k€ course on Linkedin and decided to give a try to Justin's System. It's so packed with clear and actionnable value!

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Questions + Answers

Any professional or soon-to-be who wants to grow their LinkedIn brand, get some attention online, and earn some income.

It isn't for everyone. But in today's "creator economy", you're seriously behind the 8-ball if you don't have a rock-solid presence on LinkedIn, the world's #1 business platform.

My name is Justin Welsh. I'm a former startup executive who went from 2k followers to over 500k and generated $5.2M in income without a single advertisement. All through LinkedIn.

You absolutely do not have to listen to me, but building on LinkedIn has been one of the greatest things I've ever done for my career.

You'll learn my operating system for accelerating your audience and income on LinkedIn.

It's the same system I've followed to go from 0 to over 500,000 followers, land $5.2M in clients, and speak at some of the biggest events in Silicon Valley & abroad.

No. It's $150.

This isn't my primary source of income and my main goal is to give back to the community. How many people can actually afford those courses?

You won't be watching any Oscar-winning cinematography and it isn't shot on some big budget. I'm not sitting on a private plane or in some rented beach house.

It's me in my home office in Nashville, TN giving you the simple information you need to succeed.

I spent 100+ hours working on this & providing the best resources, so you don't have to. You'll get instant access to the operating system to help you grow on LinkedIn.

I've designed this course to be actionable. It's not some book you read once & shelve. It's a video-based course with a system that you can use every day, and revisit frequently.

It depends on how active you are on LinkedIn. If you follow the lessons and modules, expect to see some good traction in 60-90 days, and you can likely change your life in 6-12 months.

If you do absolutely nothing, you won't see any results.

No, the course is designed to be self-guided and self-paced. With over 20,000 students in our courses, we cannot provide 1:1 support via email or calls.

Absolutely. You can access it for as long as you'd like with no extra payment.

Click the "Get Instant Access for $150" button below and get started today.

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