The proven playbook to a thriving side hustle.
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Learn how to find a profitable niche, grow your audience, build a service business, and productize your knowledge at scale.
I don't brag. But my 600+ students do.
Finding a profitable niche
Learn how to develop a profitable sub-niche so you can stand out…
Understand the 3 traits you need to grow an audience of raving fans…
Building a relevant audience
Re-program how you create content to crush "writer's block" forever…
Learn to separate your content into 2 critical parts to iterate and produce rapidly...
Focus on creating great content that you can reuse instead of a high volume of subpar posts…
Start a service business
Learn the number one problem with all LinkedIn profiles and how to get past it…
Help your audience find you and get more leads in your inbox…
Learn the only type of CTA to use, to have more prospect conversations...
Productize your knowledge
Learn how to use 2 incredible prospecting techniques to earn income through Linkedin...
Use this method to create weekly income without turning off your audience...
Learn about the 80/20 rule and how to apply it to make sales on LinkedIn...
The Full Curriculum
Part 1: Introduction
- My Journey
Part 2: The foundation
- Defining your sub-niche
- Your Persona Build
- Trait #1: Backstory
- Trait #2: Polarization
- Trait #3: Short Stories
Part 3: Content Creation
- Path #1: Leading Your Audience
- Path #2: Discovering For Your Audience
- Path #3: Reporting To Your Audience
- The New & Improved Content Matrix
- Rapid Content Iteration
- Daily Content Workflow
- Copywriting 101
- Using Analytics to Repurpose
Part 4: Building Your Audience
- Audience Interaction
- Finding Relevant People
- Interacting with Top Performers
Part 5: LinkedIn Lead Capture
- The Profile Funnel
- The "Hero" Section Of Your Profile
- Telling Prospects What You Do
- Closing With Social Proof & CTA
Part 6: Business Workflow
- Inbound Prospecting Strategy
- Outbound Prospecting Strategy
- Selling On LinkedIn
- How to accelerate growth with a team