The truth about the creator economy

Have you ever written something on LinkedIn? Or posted a video? Or shared a picture? And *crickets*... Zero. Zip. Nobody paying attention. That feeling sucks. It doesn't just suck because we're human, but because people are starting to understand the

Build a Better Backstory

Have you ever noticed that nearly all relatable founders have a compelling backstory? It's commonly referred to as a "founder story" and it's the narrative of how a startup company came to be. The story often helps build deep brand loyalty among the company's user base...

Overcoming "Knowledge Blindness"

One of my favorite topics to write about is how to build your personal brand online. So much, that my 2020 slogan became, "The Future Belongs to Those Who Build Online." I've realized one specific challenge that most people face when thinking about building online...

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