Over the last few years, my content has been read 40M+ times on LinkedIn by 80k+ followers. This guide is an attempt to breakdown much of what I know about LinkedIn. It will be continuously updated as I learn/remember more. I hope it's helpful.
A major part of growing your audience on any social media channel is forming relationships through content interaction. It's nearly as important to your growth as creating your own content. Most platforms, like Twitter, make this interaction a central part of their user experience.
Over the last two years, I’ve used LinkedIn to generate over 33M impressions that power my advising, consulting, executive coaching, and product businesses.
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