Back in 2018, I had a hypothesis that getting some attention online would be helpful in my solopreneur journey.

So when it came time to create, I picked LinkedIn.

I did this for no other reason than I knew a few people who were growing their audience successfully on that platform. Back then, Twitter was still a place where I got updates on the news and looked at random trends.

Fast forward to 2021, and I have around 71k followers on LinkedIn, and I’ve been able to support 3 different businesses directly through this channel. But, I still have a relatively small email list (~4,100 subscribers) and Twitter following (~3,500).

So, in 2021, I’ve been focused on creating a content web that acquires both Twitter followers and email subscribers. It relies on three components:

  • Inward momentum: Taking a pre-built audience and pulling them inward into a new platform.
  • Compound attention: Having those people interact on one piece of content.
  • Outward momentum: Using that compound attention to push it outward to new people on a new platform.

So far, I’ve executed this plan twice with some pretty great results.

Here's the breakdown:

Step 1: Start by creating a long-form piece of content on my blog.

Twitter 10 (2).png

This piece will act as the center of the entire web, but the blog itself does not acquire email subscribers simply by existing out in the world.

The next step will start our momentum machine.

Step 2: Pull inward, a large number of people from pre-built audiences to that valuable piece of content. This creates "inward momentum."

Twitter 10 (4).png

While I can pull my pre-built audience to the blog, many of them have already subscribed over the last few months since I launched.

Some more will subscribe. Many won't. Diminishing returns.

Let's find a lot of new subscribers.

Step 3: The CTA at the end of my blog asks my prebuilt audience to take action with a Like or RT on Twitter. This creates compounding action.

Twitter 10 (2).gif

Step 4: The compounding action creates outward momentum to a new audience (Twitter), and drives new email subscribers.

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Get more distribution ideas in Idea.Audience.Proof.Product.

Because Twitter is a secondary platform for me, most of the exposure I get is to people who haven't seen my content before.

I'm simply leveraging the inward momentum of pulling in my pre-built audience, and then turning that into outward momentum from the compounding on Twitter to grow and collect new emails and followers.

Since introducing a few weeks ago, I've been growing my email list 20x faster than I was just hoping people would trickle in with my content.

I hope you enjoyed this post and this short tip.

Cheers,

Justin

P.S. When you're ready, here are 3 ways I can help you.

→ Grab my course, The Operating System: The most comprehensive course about how I use LinkedIn each day, week, and month to grow. Go behind the curtain on how I've grown my audience to over 110k+ followers and generated $1.2M+ in income at 99% margins with zero ads. Buy it here.

→ Join my private LinkedIn creator community: If you're serious about building something online and you want to do it with a team of people, come join 315+ creators from around the world in our private creator community. Click here to apply.

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