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Today's issue is sponsored by my favorite software for collecting hundreds of customer testimonials. Get more testimonials from happy customers and use them to promote your business, with Testimonial.to
In today’s newsletter, I want to share 3 tips for collecting more (and better) testimonials for your product or service.
Video and text testimonials have helped me add an additional 1% point to my landing page conversion rate. That means hundreds of thousands of dollars in extra revenue.
And that shouldn’t be any surprise given 54.7 percent of consumers read at least four reviews before buying a product. (source: Oberlo)
But getting testimonials can be challenging, especially if you don’t have many (or any) customers.
Use these 3 tips below to ramp up your testimonial game, and start making more sales.
The Barter Method
If you’re just getting started with a product or service business, it can be difficult to land clients without great testimonials.
An easy way to acquire some is to help a few people at a much lower rate than you plan on charging in the future, in exchange for a testimonial.
If you have a small email list, send out a simple email to drum up a little interest.
If you don’t have an email list but you have a small social media following, share your new service or product in a post.
The goal is two-fold:
- Get people to respond via email and start a conversation.
- Move all social conversations to DM where you can pitch your idea.
Let them know that plan on charging more in the future, but you are offering a lower-cost cohort/product/service in exchange for a strong testimonial if you deliver on your promise.
Be Hyper Specific
There’s a huge difference between a generic “I loved this product!” and testimonials that move prospective customers to purchase from you.
Here are 3 rules for great testimonials that convert:
Let prospective customers know the product works:
Nothing is better than reading a testimonial that tells the prospective customer that another person has achieved the desired result from your product. So when you ask for testimonials, ask for proof that what you’ve done has actually helped.
Here’s an example from my course, The LinkedIn Operating System: